The Morris and Rosalind Goodman Foundation
Building a Digital Presence
Established in 2005, the Morris and Rosalind Goodman Family Foundation actively contributes to enriching civil society in North America and Israel. The Foundation’s mission encompasses three areas: scientific research, which improves public health; experiential and informal education; and community capacity building.
The Morris and Rosalind Goodman Family Foundation is looking forward. Since its founding 14 years ago in Montreal, the Foundation has spanned two generations and is quickly approaching its third. The family’s commitment to funding scientific research, community capacity building, and education has remained steady—but the way the Foundation approaches funding initiatives has changed. With the help of technology, each grant application has evolved to symbolize potential new partners, learning opportunities, and data that guide the Foundation in strategizing for the future.
Prior to working with Blackbaud, the Goodman Foundation did not have a website. Together, the Foundation and a team of developers created an online presence that provides information and action steps previously unavailable as a paper organization.
For example: Interested grantees can now contact the Foundation in several ways, so it can reach as many people as possible.
Senior Manager Sharon Bitensky stresses the importance of the Foundation’s increased ability to understand specific funding needs, based on this open communication stream through the website. Even if the Foundation chooses to not fund an initiative, it benefits from the perspective that each grant applicant brings. All applicant information populates a database, and the Foundation can use that intel to optimize its funding mix in the future.
