ZERO – The End of Prostate Cancer
ZERO—The End of Prostate Cancer adapts to trends, making fundraising simple and fun.
ZERO – The End of Prostate Cancer has helped to save 10,000 lives from prostate cancer and aims to end the disease altogether. That means providing supporters with every opportunity to get involved – including a simple, intuitive, and personalized peer-to-peer fundraising solution.
ZERO—The End of Prostate Cancer draws its name from an ambitious goal: to end prostate cancer by advancing research, improving the lives of men and families, and inspiring action. To achieve such a forward-thinking mission, the organization remains technologically agile to connect with supporters in the most effective ways.
ZERO has tested over 130,000 people through mobile screenings, helped with more than 48,000 medical co-pays, and played a key role in keeping 10,000 more men alive due to reduced mortality rates. With a goal of reaching even more people, ZERO participated in Blackbaud’s early adopter program of Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™.
JustGiving is the world’s leading crowdfunding platform and has enabled people in 160 countries to raise over $6 billion for causes they care about for nearly two decades. This new solution provides an intuitive platform where ZERO can direct tribute campaigns from friends and family members who want to honor loved ones.
“It can’t be overstated just how important it is to make fundraising creation quick and painless,” said ZERO’s Director of Digital Marketing Jeremy Reynolds. “After registering for the site, Blackbaud Peer-to-Peer Fundraising lets supporters create a page in just a couple of clicks.”
ZERO recognizes that people often want to get involved, but getting started can feel overwhelming. The organization suggests ways to jump in—such as run/walk events, advocacy, and education—and ZERO’s website points to Blackbaud Peer-to-Peer Fundraising as part of that menu of opportunities.
As Reynolds explained, Blackbaud Peer-to-Peer Fundraising offers a solution for people who don’t have social media accounts but want that same level of personalization and ease of use.