From Segments to Sweethearts: Targeted Outreach That Wins Donor Hearts

Hearts and Impact: Personalizing Outreach for Every Donor

Your donors are unique! They give small amounts, medium amounts, and large amounts; they live in small towns and big cities; and they donate to a variety of different causes. It is vital to align your communication strategies to those crucial differences—tailor your emails, letters, and online forms to connect with distinct donor groups instead of one-size-fits-all communication.

This webinar explores creative ways to strengthen donor relationships, with a focus on personalization and heartfelt engagement. Learn how to segment donors into meaningful groups such as: previous donors, new donors, infrequent donors, and major supporters using Blackbaud Raiser’s Edge NXT® tools like lists, reports, and queries. Then discover tips for crafting impactful, visually striking messages in the form of emails and online giving pages that will activate and inspire your supporters.

Segmenting your donor base will enable your team to maximize the impact of each email or letter and let your donors know that you care!