Blackbaud CRM

  • overview
  • supporter journey
  • constituent management
  • multichannel marketing
  • analytics
  • pricing
 

Overview


Forrester Research on Blackbaud CRM Fundraising Impact

Blackbaud CRM — Bringing industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the constituent experience, across your organization.

Built for the largest nonprofits with the most complex needs, Blackbaud CRM is designed to work around your unique processes, whether you have a sponsorship program, international offices and mission work all over the world, or have a federated organizational model, Blackbaud CRM solves the challenges of mid- to large-sized nonprofit organizations.

Constituent Management

Make your relationships more meaningful, at every stage of the donor lifecycle

Blackbaud CRM brings together disparate information — such as annual and capital giving, major giving, online communication, social media, and direct marketing systems — across the various programs and various organization sites. With a single system of records that can be securely and efficiently shared, organizations are able to turn their data into timely, actionable information that maximizes their fundraising and program efforts, synchronizes campaigns across an organization, and ultimately strengthens relationships with constituents and supporters.

Multichannel Marketing Outreach

Control Your Campaigns and Improve the Constituent Experience

Whether you’re campaign planning, budgeting, or executing on a particular marketing strategy, Blackbaud CRM can ensure the success of your organization’s communication plan.

While donors acquired online are less loyal than those acquired through direct mail, donors who convert to offline giving after making an initial gift online tend to maintain higher than average giving levels with similar retention rates as those for traditional direct mail donors. Online-acquired donors are significantly younger, have higher household incomes, and tend to give much larger gifts than mail-acquired donors. But as reported in the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, it takes the existence of a robust direct mail program to drive up the retention and long-term value of new donors acquired online. Without the ability to become multichannel givers by renewing their support via direct mail, this group of donors would be worth far less.

By combining your online and offline efforts, into a single view, your organization can sustain an end-to-end business process—from acquisition to cultivation to stewardship and retention.

Analytics & Performance

Reach Your Best Prospects with Accuracy and Confidence.

It takes precision and the best data available to build a winning fundraising strategy. Blackbaud CRM features best-in-class prospect research tools that will enable your organization to build in-depth profiles of gift prospects, including analytics offerings that provide guidance around a prospect’s propensity to give as well as affinity. These tools enable your organization to prioritize donors and successfully move them through their donor lifecycle to a major gift.

 
 

More than a relationship, it’s a journey

Constituent Relationship Management is a lifelong journey with your supporters

A single donation is great, but to be truly successful you need to take your supporters on a journey that lasts a lifetime. Blackbaud’s Constituent Relationship Management (CRM) solutions give you the tools you need to build strong relationships and lifelong supporters, by analyzing best prospects, keeping in touch with supporters; developing online communities, showing appreciation – all while getting the most out of your investments.

CRM Supporter Journey at a Glance:

Step 1: Analyze and Identify

With the intense competition for donors, nonprofits can’t afford to under- or overestimate a prospect’s capacity and affinity to your organization. By taking the time to develop a three-dimensional view of your individual constituents, you’ll eliminate risk. In fact, once you develop a profile of your best prospects, you should know what to ask, when to ask, and how to ask because you’ll understand what it is about your mission that engages each of the donor’s you’ve qualified.

Acquisition management and identification doesn’t get any easier. Our solutions can help with:

Explore ProspectResearch.com, your online resource for knowledge sharing and best practices in prospect research, created by Blackbaud.

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Step 2: Segment and Target

Mining your prospect data is a key to success. Modeling factors in the strength of each individual’s relationship with your organization, such as whether they volunteer regularly, purchase season tickets every year, or sit on your board of directors. Modeling helps you identify and rank the best prospects in your database, regardless of whether they’ve already given to your organization. This enables you to better understand your donors’ and non-donors’ relationships with your organization. Once you have the information, you can target your efforts accordingly by turning that knowledge and your creativity into fundraising results.

Complex segmentation and campaign success are enabled through:

  • Data accuracy
  • Custom modeling
  • Segmentation services

Take our new online assessment to find solutions for identifying your best prospects!

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Step 3: Engage and Communicate

Times are changing. Supporters are giving via multiple channels (direct mail, web sites, etc). It’s now more critical than ever to have a solid vision of the future or you run the risk of losing supporters. Developing a strategy that enables your organization to acquire new donors online and offline and subsequently incorporate them into your multi-channel, direct marketing program may be the key to future fundraising success.

There’s more than one way to a supporter’s heart. Our integrated multichannel approach to reaching and connecting includes:

  • Direct Marketing and eMarketing Communications
  • Website and Online Communities
  • Peer-to-peer and Friends Asking Friends event fundraising

eMarketing Solutions

Direct Mail Solutions

As reported in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, “It takes the existence of a robust direct mail program to drive up the retention and long-term value of new donors acquired online. Without the ability to become multichannel givers by renewing their support via direct mail, this group of donors would be worth far less.” Download the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report.

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Step 4: Appreciate & Retain

All across the fundraising landscape, donor retention is falling. Is my organization harvesting, creating, or destroying value? To ensure success, you need to refocus you energies on your individual donors—to understand why each of them cares about your mission.

People give their hard-earned money for a reason; it is up to you to uncover those reasons and engage donors in the manner they prefer. Building a strategy that makes constituents feel appreciated (and even more tied to your mission) will allow you to appreciate and retain loyal donors through:

  • True Constituent Management
  • Major and Planned Giving Moves Management
  • Personalized Communications

To learn more about Moves Management and the best way to use technology to enable your major and planned giving plans, read "Embracing Technology for Moves Management Success".

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Step 5: Measure & Manage

Measuring your success and managing relationships give you a better understanding of your donors. We can help you quickly identify opportunities and challenges; evaluate past strategies to get the most out of future plans; share information with members of your organization; compare your performance with similar peer organizations; and, ultimately, raise more money to support your mission.

  • Peer-to-peer benchmarking
  • Program and mission delivery
  • Financial Management

The Blackbaud Index

Curious to know how others are performing? View the Blackbaud Index of Online Giving to see the moving average of year-over-year percent changes in revenue. The Index represents the most comprehensive and timely sources of charitable giving available. Learn more

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Constituent Relationship Management

More than Donor Management, focus on Constituent Relationship Management

Blackbaud CRM places constituents squarely in the center of your organization. By bringing together information from different departments or offices, even from different systems, and combines it in a single source of information about individual and organizational constituents. Blackbaud CRM is the one place where an organization can showcase the holistic relationship they have with a constituent and where you can begin respecting constituent preferences across channels.

To better understand the importance of a holistic constituent view, download the latest edition of the Blackbaud Desktop Reference series, The Supporter Journey.

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It’s What You Know and Who You Know

Understanding the relationships between constituents in a database is a key element of operating successful nonprofit organizations. However, it is just as important to understand how constituents relate to each other. If you are going to approach an individual or organization to become involved with your mission, it is essential to try and uncover relationships that these constituents may already have with another supporter, person, or organization, so you can have a warm introduction. Blackbaud CRM provides robust relationship capabilities so you can understand connectivity amongst a group of people and organizations.

Learn more about Blackbaud CRM

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Your Constituents Are Unique and Your Solution Should Be Too

Blackbaud CRM is extensible to provide support for other business processes that are unique to each organization. This could mean configuring a workflow to address unique situations, such as Disaster Relief so that you can easily deploy a team to a remote location and provide them access to the entire solution. In the past, those interactions would have been lost. Or it could be a child sponsorship program or advanced membership program. Blackbaud CRM does not require complex customization to manage these different types of programs and constituents, just configuration.Each organization has unique functions that make them quite special and that must be included if you are to have a holistic view of constituents and their interactions.

To learn more about the extensibility of the platform, visit the Developer’s Network

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Multichannel Marketing

Make Every Contact Matter

From social media, peer-to-peer fundraising, and online giving, to eMarketing, advocacy, and web design, direct mail planning and segmentation, our solutions empower you to deliver on your most challenging communication and fundraising strategies through an integrated approach. Create complete visibility into and control of your multichannel marketing efforts so that you can leverage data from offline campaigns and activities to drive greater success in online initiatives and vice versa. Learn more

Download the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report or watch the video.

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Empower Your Supporters through Peer-to-Peer Fundraising

Event participants who use online tools raise six times more than non-users. Mobilize your supporters to raise funds for your events by extending their reach across the Internet with Friends Asking Friends. More than just an event-fundraising platform, Friends Asking Friends can support personal fundraising activities such as bake sales and birthday wishes. Turn your participants into social fundraisers with a comprehensive fundraising solution complete with personal and team web pages, email, social media, and mobile tools.

You too can experience these Friends Asking Friends benefits:

  • 90% email open rate
  • 53%+ email click-through rate
  • One in four (25%) emails result in a donation
  • $60 average online gift size

Learn More About Friends Asking Friends

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Leverage Tools Necessary to Manage Segmentation, Marketing, and Communication Lifecycles to Build a Strong Direct Mail Program

Blackbaud Direct Marketing will integrate your direct marketing campaigns with your constituent information, so you can plan and set budgets, identify and target high-performing donor segments, get one view of marketing activities, and see real-time performance results.

Learn more about Blackbaud Direct Marketing

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Online Giving – Inspire Support

By using more effective web marketing empowered by better integrated online and offline solutions, Blackbaud customers experience greater returns to their online fundraising campaigns. Blackbaud Interactive can help your organization kick off or improve your online fundraising efforts by helping you establish or strengthen your web marketing strategy and execution. Learn more

  • Blackbaud Interactive customers grew online fundraising 34.5% in 2010, compared to 20% published by other solution providers.
  • Blackbaud customers average $145 per online gift, compared to an average of $81 published by other solution providers.

Watch our video about the 2011 Online Giving Report

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Expand Your Reach. Establish a Feature-Rich, Captivating Web Presence.

With a complete and fully customizable website content management system that enables online giving; email communication; membership, alumni, and volunteer management; online stewardship; and more, your organization can take your website to the next level by providing a platform for constituents to interact with one another through personal pages, forums, and social networking. Email and web content can be targeted to each audience member based on all the information you’ve carefully collected in Blackbaud CRM, including giving history, relationship history, and demographic data, dramatically improving response rates and gift amounts.

  • In 2010, Blackbaud Interactive customer sites saw a 25% increase in web traffic, compared to 2% industry benchmark.

Learn more about the role your website can play in your fundraising strategies

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Analytics

Reach Your Best Prospects with Accuracy and Confidence.

Resources are scarce and a nonprofit cannot expect to exist for long without protecting and judiciously using those resources. Using advanced segmentation, modeling, wealth screening, and benchmarking can enable your organization to optimize your marketing and fundraising efforts to ensure that your campaigns reach the right prospects, at the right time, with the right message.

Take our new online needs assessment to find solutions for identifying your best prospects!

How do you compare? Check out the latest quarterly results of the Index of National Fundraising Performance

Make Data Actionable with Prospect Management

Galileo Never Had It This Easy. Discover Your Stars with ResearchPoint

Sure, you can get data on your prospects from lots of different sources and store that information in a variety of places. But what truly makes a difference is making your data actionable and simplifying your entire prospect management and research process. ResearchPoint is the prospect research solution that lives within Blackbaud CRM and is the most comprehensive prospect research tool available of its kind on the market, providing not only reliable data, but also the best user experience and searching capabilities.

Learn more about ResearchPoint

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Grow your fundraising programs by focusing on your most likely donors.

Identify Your Best Prospects Without the Guesswork

Chances are you don’t know everyone in your database. So, how do you know who the best prospects are? How should you set your campaign goals? Who you should mail to? Who’s the most likely and able to give? When can they give and at what gift levels? Prospect research removes the guess work. We have powerful modeling solutions customized for your unique needs that let you find your best prospects and help you boost fundraising. Learn more about Fundraising Models>

Find out how your organization could benefit from predictive modeling by completing an online needs assessment.

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Replenish Your Donor Pool

We can help you find new donors and increase your response rates when reaching out for support. Join our Nonprofit Cooperative Database and take advantage of a broader perspective for prospects.

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Learn How Your Organization Measures Up.

Benchmarking is all about understanding your donors. Target Analytics’ benchmarking tools help you quickly identify opportunities and challenges, evaluate past strategies to get the most out of future plans, share information with members of your organization, compare your performance with similar peer organizations, and, ultimately, raise more money to support your mission.

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Pricing

To learn more about flexible pricing plans for Blackbaud CRM, please contact us or chat with a live representative.

 

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