Blackbaud CRM — Bringing industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the constituent experience, across your organization.
Built for the largest nonprofits with the most complex needs, Blackbaud CRM is designed to work around your unique processes, whether you have a sponsorship program, international offices and mission work all over the world, or have a federated organizational model, Blackbaud CRM solves the challenges of mid- to large-sized nonprofit organizations.
Make your relationships more meaningful, at every stage of the donor lifecycle
Blackbaud CRM brings together disparate information — such as annual and capital giving, major giving, online communication, social media, and direct marketing systems — across the various programs and various organization sites. With a single system of records that can be securely and efficiently shared, organizations are able to turn their data into timely, actionable information that maximizes their fundraising and program efforts, synchronizes campaigns across an organization, and ultimately strengthens relationships with constituents and supporters.
Multichannel Marketing Outreach
Control Your Campaigns and Improve the Constituent Experience
Whether you’re campaign planning, budgeting, or executing on a particular marketing strategy, Blackbaud CRM can ensure the success of your organization’s communication plan.
While donors acquired online are less loyal than those acquired through direct mail, donors who convert to offline giving after making an initial gift online tend to maintain higher than average giving levels with similar retention rates as those for traditional direct mail donors. Online-acquired donors are significantly younger, have higher household incomes, and tend to give much larger gifts than mail-acquired donors. But as reported in the 2011 donorCentrics™ Internet and Multichannel Giving Benchmarking Report, it takes the existence of a robust direct mail program to drive up the retention and long-term value of new donors acquired online. Without the ability to become multichannel givers by renewing their support via direct mail, this group of donors would be worth far less.
By combining your online and offline efforts, into a single view, your organization can sustain an end-to-end business process—from acquisition to cultivation to stewardship and retention.
Analytics & Performance
Reach Your Best Prospects with Accuracy and Confidence.
It takes precision and the best data available to build a winning fundraising strategy. Blackbaud CRM features best-in-class prospect research tools that will enable your organization to build in-depth profiles of gift prospects, including analytics offerings that provide guidance around a prospect’s propensity to give as well as affinity. These tools enable your organization to prioritize donors and successfully move them through their donor lifecycle to a major gift.