Building a top-notch fundraising program is all about acquisition, retention, upgrading and efficiency.

Take Fundraising on the
go with the mobile app for
The Raiser's Edge!

Fundraising is about staying in touch with people and making lasting impressions. To do that successfully, you need to know your constituents well. And to know your constituents, you need information at your fingertips.

That’s why The Raiser’s Edge has a mobile app that gives you the ability to view important constituent information and enter notes and actions—directly from your mobile device. 

Make sure to download the datasheet.

Revolutionize Donor Prospecting
with Smart Segmentation

To generate support for your mission, you need contacts in your fundraising database. To raise money from those contacts, you need an easy-to-use segmentation and analytics tool that helps focus your fundraising efforts on those contacts in your database who have the greatest capacity and likelihood to give to your organization.

Meet The Giving Score, the most accurate analytics and segmentation tool based on billions of donor transactions collected over a decade by Blackbaud. No other fundraising database and CRM solution offers this feature.

We used the Giving Score and our appeal raised more than twice what it raised in that same period last year!  We will continue to screen our database with the Giving Score at least twice a year, as it is a product that works!

 -- Randall McLeod, Associate Director, Database Services

Download Datasheet | Watch Video | See Segments

Improve Fundraising

Built on 30 years of experience and in partnership with more than 27,000 customers, The Raiser's Edge helps nonprofits build lifelong support and raise the money they need to change the world. You'll also gain valuable fundraising ideas, tips and best practices from the Blackbaud community.

With The Raiser's Edge, you'll be able to:

  • Run your major giving, annual fund giving, planned giving, and online giving through one system. See how!
  • Manage supporters, volunteers, events, members, alumni, and donors in one place.
  • Build a complete 360° view of your supporters and take advantage of easy-to-use reporting, query, and tracking features. See how!
  • Enter gifts through batch or single gift entry while ensuring your data is kept clean through state-of-the-art matching and de-duplication features. See how!
  • Empower your development staff with simple-to-use analytics and smart segmentation tools. See how!
  • Use built-in templates for fundraising appeals and acknowledgements.
  • Leave your IT worries behind while reducing your total cost of ownership by letting Blackbaud host everything in the cloud.
  • Keep credit card processing simple through integrated nonprofit merchant services.

Learn more about all the powerful fundraising and supporter management features in The Raiser's Edge. Watch The Raiser's Edge in action!


Over the past two years, while using The Raiser’s Edge, revenues have increased 57 percent, and our active individual donor base has doubled from 3,500 to 7,000. The number of gifts we are processing increased 91 percent in one year.

 -- Barbara Walkden, Yonge Street Mission

Build Your Donor Base

To raise money, you need contacts that convert into donors. Not only can Blackbaud help you promote your mission through methods such as peer-to-peer fundraising and compelling websites, but we also have easy-to-use prospect research tools to help you find new donors and identify the best prospects.

Start acquiring new donors and improving your fundraising results -- chat with a fundraising expert now!

raise more money online w/ Luminate Online
make it easy to give online w/ Luminate Online

Upgrade More Donors

With the right cultivation strategy, a modest one-time gift can turn into a lifetime of support. Blackbaud’s fundraising solutions can process gifts regardless of their size and help you segment and develop a profile of your best prospects so you can “know before you ask.”

In fact, once you’ve developed a profile of your best prospects, you’ll know what to ask, when to ask, and how to ask because you’ll know what it is about your mission that engages each of your supporters.

Start upgrading more donors – chat with a fundraising expert now!

Boost Donor Retention

Did you know the average donor retention rate is under 30%? That's right. More than 70% of your new donors won't give again next year.

Blackbaud’s fundraising solutions provide you a 360° view of your donors so you can easily report on donor retention and put in place meaningful strategies and action plans to keep your supporters engaged. Couple that with smart segmentation, action tracks, and integrated online marketing tools, and you'll be beating the industry average donor retention rates in no time.

Start improving donor retention fast – chat with a fundraising expert now!

make it easy to give online w/ Luminate Online

Integrate with Luminate
Online Marketing

This new integration automatically shares data between The Raiser’s Edge and Luminate Online. With a more holistic view of your constituents, your organization can harness the power of true multi-channel communications by putting right message in front of the right person in the right moment to inspire deeper engagement.

Learn more about the Integration  |  Watch the Video

Blackbaud Online Express Integrates with The Raiser's Edge

Blackbaud Online Express is a simple, smart solution for Raiser’s Edge users that want to be up and running within minutes, leveraging savvy features built for nonprofits, with little additional cost. With templates designed specifically for nonprofit organizations and a “drag and drop” editor, creating forms and emails is quick and easy.

Learn more about the Integration

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