Clearing the Hurdles: Using Smart Data and Predictions to Reduce Waste and Grow Your Direct Marketing Program

The biggest hurdles facing nonprofits lie in the areas of acquisition and retention. Donors have a lot of options when choosing who to support and how to do it.

If you want to win the race you must be prepared to hit the ground running, and this requires a strong understanding of who your constituents are and what is likely to motivate them. Investing in smart data practices and predictions to guide your strategy will help keep you in the race and allow your programs to outpace previous years, even with a decline in donors.

Learn the best data practices to get your organization in shape for the short and long race. We’ll share how to clear all the hurdles with a data-based, targeted approach to your direct marketing programs.

Presenter: Adriene Chisolm, Senior Manager, Analytics Services at Blackbaud