Creating a Data-Driven Annual Giving Program

Do you want to strengthen your annual giving program, but aren’t sure where to start? Switching to a data-driven approach may be your first step.

Join Steph McCluskey as she reveals how to utilize Blackbaud’s Data Intelligence products to create an annual giving program focused on making data-informed decisions. Learn how you can use an analytical mindset, in addition to Blackbaud solutions, to create stronger annual giving program that meets the growing needs of your organization.

Learning Outcomes:

  • Discover how to use data insights – through Blackbaud solutions – to build a fundraising program focused on meeting your annual giving goals.
  • Hear how to design an annual giving program that effectively utilizes predictive modeling resources.
  • Determine how you can take a data-driven approach to planning and measuring your annual giving program.