Data-Driven Major Giving: Raising More Money When Budgets and Staffing are Lean

Budgets are lean, staffing is strained, and your organization needs you to raise more money…all common challenges in today’s fundraising environment.

Whether you have a well-established major gift program, or you are just trying to build one, establishing best practices with data-driven results now will allow you to build for the ever-evolving future for your organization.

In this session, Stacy Rooney, Blackbaud strategic consultant, will share how using data – specifically the “right” data – can drive results. We’ll discuss:

  • Why using data is vital to understanding your program

  • Which data points are most important for establishing a healthy major giving program

  • How using the right data points can unify your team to work together to shared goals.