Demographic Data: Boomer, Millennials, Gen X, and Gen Z

Who is a P2P donor and participant in this post-COVID era? We’ll compare demographic data from before COVID to today’s reality.

This session will be an exploration of who is participating, who is donating, which age subsets like what kind of events and how do they use technology differently. Converting donors to annual campaign and same with participants – getting lapsed people back on board.