Direct Marketing Trends in Annual Giving

The waters have been a little choppy over the last couple of years for Annual Giving shops with challenges surfacing from every direction.

Don’t miss the October webinar in our 2023 series all around fundraising and performance management. In this session, Michael Van Dyke, Blackbaud principal strategic consultant, will dive into annual giving data from the Blackbaud Fundraiser Performance Management™️ community to look at trends for donors, dollars, alumni participation, retention, and channel performance.

By thoroughly analyzing the data and trends in these areas, you’ll be better equipped to make informed decisions and steer your annual giving efforts in the right direction, whether that means course-correcting or doubling down on successful strategies.