Six Hacks to Create a Click-Worth Web Experience
What story does your website tell?
Here are 3 reasons your website matters.
Today the focus has turned to social media platforms and new digital opportunities in marketing. These are very valuable assets to your organization, but ultimately, they drive traffic to your website. Your website is still the face of your organization, what does it tell your supporters? Why does your website matter?
If you want a strong website, you need to ask yourself what your organization stands for. Once you can confidently answer this, your website should portray this purpose clearly. When someone visits your website for the first time, they should immediately know your mission and what you stand for without question. Give them a glimpse of the heart of your organization that will make a lasting first impression.
Offering credible, accurate information on your website can establish trust in potential supporters. Small things like address, email, phone number, all the way up to the big things like purpose statements and stories on your website all need to be accurate and spelled correctly. Small typos or mistakes look sloppy to the reader, causing distrust. People will leave your website if there are too many mistakes and take their potential support for your organization with them.
Your website is at the fingertips of every potential supporter and the opportunities for growth through your website are endless. Know the story your website is telling and use it to make a larger impact.
Your website can make or break your organization. Download today to get 6 tips to a click worthy web experience!