Foundations of Online Donation Forms and Historical Insights

In this session, we delve into the history and evolution of online donation forms, starting from their inception in the 1990s. Participants will explore case studies from pioneering organizations like WWF, Greenpeace, and Amnesty International, understanding the key elements that made their online donation forms successful. This session sets the stage for understanding the fundamentals of effective donation forms and introduces the concept of the “secret sauce” that drives their success.