Mastering Email Compliance for Healthcare Organizations
Avoid Regulatory Pitfalls of Using PHI in Fundraising Emails
Email campaigns are one of the best ways to build relationships with grateful patients and families. Now, more than ever, patient email addresses are being collected as more organizations transition to the use of a patient portal.
This whitepaper explores questions and viewpoints you should consider when making decisions regarding email fundraising efforts:
- Can a patient's email be shared?
- Who can receive email?
- What notifications are required?
- What information can be included in the email?
- and more.
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