Seven Segmentation Strategies to Win Over Your Alumni

Reach the Right People with the Right Message

Plotting a strong segmentation strategy for annual giving appeals can help you reach the right people with the right message. But creating a segmentation strategy that works for your institution takes time. Don't be afraid to start small and grow your strategy year over year. By running just one segmented appeal and measuring the results, you'll be able to learn more about the unique strategy that will yield your instution the best response.

Download this whitepaper to learn more about key areas you can use to improve your segmentation strategy and reach alumni where and how they want to be reached including:  

  • Life Stage
  • Donor interests
  • Giving Data
  • Career Interests
  • Wealth and Affinity 
LP_blackbaud-alumni-segmentation-strategies_pdf

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