Addressing “Summer Melt” Amid Declining Enrollment in Higher Ed
One of the most significant challenges colleges and universities now face is an overall decline in student enrollment. According to the National Student Clearing House Research Center, undergraduate enrollment fell by an estimated 9.4%— nearly 1.4 million students—between spring 2019 and spring 2022.
This makes the annual summer melt phenomena—when students enroll in the spring but do not attend in the fall—an even greater concern. Here are some tips to:
Leverage your data
Provide one-on-one support
Communicate your institution’s unique value
Build excitement and create a sense of belonging
Download our free tip sheet to learn how to keep applicants and enrollees engaged, informed, and excited about attending your school.