Find the Annual Giving Donors You’ve Been Missing

According to the 2018 Charitable Giving Report, only 29% of first-time donors give again. If they were first time donors who gave online, their rate is a paltry 22%. If they were once engaged donors that donated to your institutions, what keeps them from donating a second or third time?

Cracking the donor retention code could make a big difference in your fundraising success. In the rapidly changing annual giving environment, the traditional playbook is no longer delivering the results advancement teams expect. In this white paper, we dive into data highlighting two key indicators of changing donor behavior and provide advice on how to adapt.