How to Use a Giving Day to Strengthen Your Annual Giving

Executing a great giving day can propel your annual giving program forward. While donors might think that a giving day is just one day, the most effective annual giving shops treat a day of giving as a midpoint in a larger strategy to acquire and steward new donors. Here’s how to lay the groundwork for a successful event before the campaign, the day of the campaign and after the campaign. You can use the momentum to strengthen your annual giving program knowing:

• The potential pitfalls

• The solutions

• And the opportunities