Metrics That Matter

A Guide to Measuring Alumni Engagement and Leveraging Insights for Strategic Advantages

Alumni interact with your university around the clock, on social media, online, and in person. If you’re not sure how to capture these engagements as data to drive your fundraising program, our free eBook has the answers:

  • Four engagement metrics to start tracking now

  • Five proven methods for measuring engagement

  • Twelve tips to interpret and act on search and engagement data

Drawing on the alumni knowledge of Almabase and the fundraising and analytics expertise of Blackbaud, our guide provides actionable steps for your institution to make the most of the alumni data at your fingertips, with case studies to show you how peer institutions have succeeded in driving extraordinary alumni participation.