How to Grow, Retain, and Nurture Your Sustaining Donors

Deep dive into all things Blackbaud Luminate Online® related to supporting your sustainer giving program—or creating one from scratch—including how to design and build a sustainers email campaign for acquisition and/or retention, take advantage of built-in Luminate Online components such as the Gift Service Center, report on your sustaining gifts performance, and more.

In this webinar we will cover:

• Developing year-round strategies for concept and content creation for your online sustainer giving program
• Exploring user experience principles to encourage donors to make sustaining gifts directly from your primary donation form
• Understanding your donor segments and developing email campaigns to move your new and/or repeat one-time donors toward a sustaining gift commitment
• Tailoring Luminate Online’s sustaining donor portal—the Gift Service Center—specifically for your organization
• Exploring engagement-focused communications for sustaining donors once they have made that generous commitment
• Discussing considerations for a multi-channel approach to sustainer giving, such as with your direct mail program, social media outreach, and more