2020 Blackbaud Peer-to-Peer Fundraising Study
The Ultimate Source of Event Fundraising
The Blackbaud Peer-to-Peer Fundraising Study is making its eleventh appearance on the desks of Peer-to-Peer fundraisers. Two thousand-twenty was a year like none of us have experienced. With little warning and without any training in “pandemic-affected Peer-to-Peer fundraising,” you soldiered on and continued the necessary work needed to support your critical missions.
This study is typically released in the summer months after sifting through voluminous amounts of data from the previous months. However, during the summer of 2020, the peer-to-peer experts at Blackbaud shifted the focus of the study to offer data-driven insights on the performance of Spring 2020 events. Rather than waiting, we felt it would be most advantageous to release 2020 data early to help guide your 2021 decision-making. The findings in this study are expanded from what was presented last summer. In order to bring you as much data, as fast as we could, it represents a scaled back version of pre-pandemic iterations.
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