This Is Not a Wealth Screening Whitepaper
If your fundraising goal is to see gifts flow into your nonprofit every day, why run donor and prospect screening only once every two years? Donor screening must be a perpetual project, with wealth identification a single (but not conclusive) factor for giving likelihood.
In this white paper, author Lawrence Henze delivers an authoritative overview of data-enriched screening models, comparing his advice of 10 years ago to best practices today. He provides up-to-the-minute prospect and donor screening strategies for annual giving, major giving, and planned giving programs.
With perpetual analytics as your fundraising force multiplier, Henze writes, maybe the time has come to retire the concept of “wealth screening” for good.