The Path to Centering the Applicant Experience

As funders, you are looking at your applications differently than you were a few years ago. You are walking the fine line between a comprehensive application that helps you make quality decisions and one that takes your grantees tens of hours to complete. At Blackbaud, we knew it was time to take a hard look at our applicant portal as well.

As we modernized our applicant and grantee experience, it was imperative to us to reach out directly with those writing and completing grant applications to understand their day-to-day, and gain insight into their needs and their challenges. That initial discovery was only the beginning. We’ll share what we learned, how it’s affecting development, and how it’s inspired us to be a better partner for funders and applicants.