Leading fundraising expert outlines key practices for crafting compelling messages for fundraising campaigns
Charleston, S.C. (Feb. 23, 2016) — Blackbaud, Inc. (NASDAQ: BLKB), the leading provider of software and services for the global philanthropic community, today announced the availability of a new eBook highlighting best practices for creating fundraising messages for schools that resonate with major donors. The eBook is part one of a six-part series offering resources to K-12 schools.
Written by Joe Garecht, a nonprofit fundraising consultant and founder of The Fundraising Authority, The Major Donor Message: How to Create a Fundraising Message for Your School that Resonates with Major Donors offers private and independent schools with an in-depth guide to generating a school’s story in order to find and build relationships with key school donors. With a clear message in place, schools are able to explain the importance of the investment they are seeking and what it means for the school community. A donor’s investment supports the goals and vision of the school, and further enables the school to build upon its story for future fundraising campaigns.
“Building relationships with alumni, parents, philanthropists and local businesses plays a critical role in a school’s fundraising campaign and plan,” Garecht said. “Schools thrive on the generous contributions from their alumni and parent family, but it’s so important to create a strategy that tells a story that not only resonates with a major donor, but also encourages them to contribute to the overall vision and success of the school itself.”
Blackbaud’s Major Donors eBook explores:
- The four keys to building relationships with donors
- Telling a school’s story
- Creating a school’s story arc
- Building a case for donor support
- The process of writing a school’s case for support
“Fundraising programs and major donors play a key role in helping private and independent schools succeed by providing unique opportunities for students and teachers to learn and grow, both professionally and academically,” said Travis Warren, president of Blackbaud’s K-12 Private Schools Group. “This new eBook will outline how schools can more effectively build relationships and interact with past, present and future donors to ensure consistent and large gifts are donated to their school.”
For more information about Blackbaud’s K-12 Private Schools Group, visit http://k12.blackbaud.com/.
Serving the worldwide philanthropic community for more than 30 years, Blackbaud (NASDAQ: BLKB) combines innovative software and services, and expertise to help organizations achieve their missions. Blackbaud works in over 60 countries to power the passions of approximately 35,000 clients, including nonprofits, K-12 private and higher education institutions, healthcare organizations, foundations and other charitable giving entities, and corporations. The company offers a full spectrum of cloud and on-premise solutions, as well as a resource network that empowers and connects organizations of all sizes. Blackbaud’s portfolio of software and services support nonprofit fundraising and relationship management, eMarketing, advocacy, accounting, payments and analytics, as well as grant management, corporate social responsibility, and education. Using Blackbaud technology, these organizations raise, invest, manage and award more than $100 billion each year. Recognized as a top company, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland and the United Kingdom. For more information, visit www.blackbaud.com.
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