Blackbaud Newsroom

Giving USA Reports On 2016 Giving

  • by Nicole McGougan
  • Jun 14, 2017, 14:00 PM

Originally appeared in The AgitatorTom Beldford

Giving USA has released its annual study on giving, reporting that for 2016 all giving rose to $390.1 billion, or 1.4% over 2015 (inflation adjusted). That represents 2.1% of gross domestic product, slightly above the 1.9% average of the past 40 years. Here’s the giving by source:

And here’s the giving by sector:

I have to believe the strong growth for environment and animal welfare is ‘thanks’ to Donald Trump’s emergence as a genuine contender and eventual election last year (seems so long ago!).

I note that giving from ‘living individuals’ rose 2.6% over 2015, while giving from bequests declined 10%. What happened to that giant wealth transfer fundraisers were expecting?

Longer living Seniors and Boomers? I can see that possibly delaying bequests. But a 10% decline? I suspect fundraisers simply aren’t giving sufficient focus to planned giving. Recall last week I reported the Bloomerang finding that only 28% of the 600 nonprofits they surveyed made donors aware in the previous quarter of planned giving opportunities.

Time to rethink your commitment to soliciting bequests?

Tom

P.S. Giving USA is a project of The Giving Institute and the Indiana University Lilly Family School of Philanthropy. Blackbaud’s Steve MacLaughlin describes the annual report in this video. And you can order here, including a free executive summary.

Read the full article


Newsroom

Additional Resources

Executive Leadership
Investor Relations
Blackbaud Institute
Corporate Social Responsibility
Customer Stories
Industry Analyst Research

Media Contact

Brian Kosoy
Director, External Affairs
media@blackbaud.com
1-843-654-3004

Contact Investor Relations

Mark Furlong
Director, Investor Relations
mark.furlong@blackbaud.com
1-843-654-2097

Social Media

Connect with Blackbaud on our social media channels: