Blackbaud Newsroom

Hear Steve MacLaughlin talk about today’s paradox of more giving, fewer donors

  • by Nicole McGougan
  • Oct 18, 2018, 14:34 PM
steve-influence-nation

Reporters at The Chronicle of Philanthropy cover an evolving landscape and rely on expert insight to explain the dynamics at play. Steve MacLaughlin, Blackbaud’s vice president of data and analytics, is a go-to source on industry trends.

The Chronicle’s editor, Stacy Palmer, sat down with Steve at Influence Nation Summit in Washington earlier this month to talk about a true paradox: Although the number of donor households declined 7% between 2010 and 2015, the value of giving grew by a whopping 42%.

Steve explains what’s going on and how social good organizations can tap into data to make the most of the current fundraising climate. Here’s a hint: It’s all about relationships!

As promised, here’s the link to hear Steve and Stacy’s conversation:

https://campaign.blackbaud.com/influence-nation

And if you haven’t yet, check out three Blackbaud Institute reports that explore current giving trends:

Newsroom

Additional Resources

Executive Leadership
Investor Relations
Blackbaud Institute
Corporate Social Responsibility
Customer Stories
Industry Analyst Research

Media Contact

Brian Kosoy
Director, External Affairs
media@blackbaud.com
1-843-654-3004

Contact Investor Relations

Mark Furlong
Director, Investor Relations
mark.furlong@blackbaud.com
1-843-654-2097

Social Media

Connect with Blackbaud on our social media channels: