Blackbaud Newsroom

Blackbaud Debuts New Philanthropic Index Featuring Comparative Fundraising Data Across U.S. Health Systems

Provides benchmark for fundraising effectiveness to help healthcare
organizations inform future fundraising strategies

Charleston, S.C. (April 19, 2018) – Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, today announced a new Healthcare Philanthropic Index, featuring a first of its kind look at comparative data and fundraising trends across US- based healthcare institutions.

The Blackbaud Healthcare Philanthropic Index leverages findings from Guidestar, HIMSS Analytics, the U.S. Census and Blackbaud, making it the largest analysis of community wealth, philanthropic giving and revenue for healthcare institutions. The Index includes overall giving to healthcare organizations and cohort development by community wealth and bed size, representing 7,000 organizations and over $9.4 billion in fundraising revenue.

Key findings from Blackbaud’s Healthcare Philanthropic Index include:

  • Community wealth varied widely; in some cases, the wealth in communities was four times that of others, yet the average funds raised per bed were the same
  • Where there were higher funds raised per bed, it was due to apparent strategic initiatives implemented by healthcare institutions
  • Average donation sizes did not vary much from community to community or within bed size ranges

“The U.S. healthcare ecosystem has been under tremendous pressure and change in the last several years, and philanthropy has proved to be a steady revenue stream that helps health systems diversify income and secure needed resources beyond what the health system can fund from clinical billing,” said Russ Cobb, president and general manager of Blackbaud Healthcare Solutions. “Since most healthcare fundraising is local, it is vitally important that healthcare organizations understand how they perform relative to peer institutions and then use that information to gain needed resources that will further enable them to contribute to the institution’s bottom line. Ultimately, the work of supporting philanthropic institutions builds healthier more sustainable communities.”

To uncover wealth insight, learn the impact of a community’s wealth or download the Blackbaud Healthcare Analytics Toolkit, visit Join the 2:00 p.m. ET April 26 webinar to learn more about the Blackbaud Healthcare Philanthropic Index from Blackbaud Data Scientist Debra Kloth and Philanthropic Consultant June Bradham, CFRE.

About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

Media Contact
Nicole McGougan
Public Relations Manager

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud’s investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.