Fundraising Appeal Solicitation Software for Higher Education
High-impact organizations choose Blackbaud to implement customized, modern donor solicitation methods.
Read these stories and more in our customer story showcase.
Reach your donors with personalized, highly effective appeals.
Leverage donor management software to optimize your fund solicitation process.
There's a delicate balance to maintain when connecting with your donors. Blackbaud Guided Fundraising helps you design thoughtful fundraising appeal techniques to ensure you are reaching out to donors at the appropriate time and frequency.
- Control and optimize marketing appeals across multiple channels
- Scale your ability to provide personalized messaging so an individual fundraiser can connect with the same set of donors on any channel
- Ensure donor solicitation requests for donations arrive when donors are most willing or able to make a gift
Create and monitor campaigns that deliver more dollars and more donors.
Modern fundraising requires more coordination than before. Blackbaud Guided Fundraising expands your ability to create and manage the sophisticated, person-to-person donor solicitation strategies that deliver results.
- Create custom play sequences for phone, text, email, and direct mail to personalize the donor experience
- Set persona-based talking points for student fundraisers
- Replace complicated segmentation strategies with algorithm-based indications of donors who are most likely and able to donate
- Monitor activity and campaign effectiveness at a high level or in detail
Empower fundraisers to make an authentic connection.
Person-to-person fundraisers need tools and support to connect with donors. Donors need a logical, authentic interaction. Blackbaud Guided Fundraising provides the framework and support necessary for fundraisers and donors to have their best experience.
- Build personal relationships across channel types
- Avoid cold calling by referencing previous automated communications sent in the fundraiser's name
- Facilitate donations at the time and through the channel that works best for the donor
- Provide a simple, streamlined process for the students or volunteers who are making calls, sending text messages, scheduling callbacks, and recording donations
Resources for Blackbaud Guided Fundraising
Infographic: Impact Delivered for Higher Education
Learn how institutions are delivering impact across campus with Blackbaud solutions.
Learn How Annual Giving Teams Are Using Blackbaud Guided Fundraising During the Pandemic
Many annual giving teams have suspended their phonathon programs as they scramble to determine the best approach to direct marketing during the coronavirus crisis. Hear from leadership of two Higher Ed annual giving teams who decided now is as important a time as ever to continue their multi-channel outreach, while shifting messaging to reflect the gravity of the moment.
Introducing Blackbaud Guided Fundraising - Helping You Modernize and Revive Your Annual Giving Program
Traditional phone solicitation programs have become ineffective at reaching supporters, and institutions are struggling to capture and retain new donors. Blackbaud Guided Fundraising is a brand-new cloud fundraising solution designed specifically for annual giving programs, giving donors the multichannel, personalized giving experience they expect. Learn how to enable your fundraisers to easily connect with donors across phone, email, direct mail, and text message, without expensive consultants or outdated hardware.
An Introduction to Blackbaud Guided Fundraising
Dive into the data to discover key indicators of changing donor behavior. Learn actionable strategies to help you engage with the donors you’ve been missing.
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