Successful Event Fundraising with Social Media

The popularity of social media websites like Facebook®, Twitter®, and YouTube® has given rise to promising new ways for event participants to raise money online. While some industry observers still doubt the fundraising potential of these tools, special event participants continue to be an exception and have shown strong fundraising success by tapping into the power of social networking. Since donors and participants now spend more time on these sites than they do reading email, nonprofit organizations need to provide solutions that enable event participants to utilize these social media tools for fundraising.

Research conducted by Charity Dynamics and Blackbaud provides a more in-depth look at the growing impact of social media tools on peer-to-peer event fundraising and how participants are utilizing these online tools to more effectively support nonprofits and their missions.

Download the white paper Making Event Participants More Successful with Social Media Tools to learn how to intergrate this channel into your next event.

Learn More about Event Fundraising

View a recording of Getting the Most Bang for your Social Media Buck, which explored smart strategies with Charity Dynamics President Donna Wilkins and Blackbaud Technical Solutions Director Mark Davis. Learn how the Start! Heart Walk leveraged social media from the American Heart Association's Elizabeth Marceau. Watch Recording.