Competitors
Raiser’s Edge NXT® vs. Virtuous

Raiser’s Edge NXT® vs. Virtuous

Beyond Virtuous:
Why Nonprofits Choose
Raiser’s Edge NXT

Request a Demo Ask About Pricing

Raise more with one platform for relationships,
insights, and action.

+44% Average Increase

in total dollars raised with integrated intelligence*

AI-Driven Insights

built on the world’s most robust fundraising data

One Platform

to manage all your supporter relationships

Go Beyond Basic Donor Management

Blackbaud Raiser’s Edge NXT drives measurable revenue growth with proven fundraising tools, built‑in AI, and insights that outperform lightweight, add‑on‑driven platforms.

All‑in‑one scalable fundraising – manage everything from high‑volume gift entry to flexible online donation forms in one connected platform—no integrations and no limits as you grow
Native AI that moves fundraising forward – suggested asks and automated prospecting help fundraisers engage the right donors with the right ask at the right time
Donation forms proven to convert – optimized, branded online forms reduce friction and increase completion rates—turning more donor intent into real revenue
Major gift prospects identified automatically – continuous AI screenings surface supporters with the highest capacity and likelihood to give to you—without manual research or third‑party tools
Unified view of fundraising performance with customizable reports and fundraising analytics that support decisions with deep performance insights

One Platform for All Your Fundraising

Only Raiser’s Edge NXT supports the full donor lifecycle—offering depth and scale Virtuous can’t match.

Donor Management

Get a complete picture of every supporter and interaction out‑of‑the‑box, while Virtuous needs multiple add‑on tools.

Comprehensive donor records – that brings together giving history, engagement, relationships, and interactions in one system
Engagement Strategies – get visibility into all supporter interactions, with ability to trigger automated cultivation workflows
Households and relationship management – see how donors are connected to each other
Automatic data health tools – keep contact data accurate and reduce manual cleanup
Role‑based access and collaboration – ensure teams can work together securely with the right shared context

Major Giving

Identify and cultivate top-tier supporters using intelligence Virtuous can’t provide without extra tools.

Major Giving Work Center – manage portfolios, moves, and next steps in a workspace built for gift officers
AI-driven prospect identification – surface supporters with high capacity and likelihood to give more
AI Cultivation Assistant – identify opportunities, build cultivation plans, and prep for every interaction
Proposal and pipeline tracking – forecast revenue and monitor progress toward major gift goals

Revenue Growth

Deliver a smoother donor experience powered by integrated forms, payments, and processing—not the stitched-together approach used by Virtuous.

Increase annual fundraising revenue – optimize online giving forms for higher conversion
Attract and engage new supporters – leverage built-in event and peer-to-peer fundraising tools
Scale consistent, timely supporter engagement – automate outreach with integrated marketing tools
Gain a unified view of fundraising performance – visualize results with real-time dashboards and quick reports

Analytics and Reporting

From acquisition to recapture to major gifts, you get end-to-end fundraising insights that go far beyond Virtuous’ reporting capabilities.

Customizable fundraising reports – analyze performance by campaign, donor segment, or timeframe
AI-driven donor insights – quickly identify lapsed, at-risk, and upgrade-ready supporters
Natural-language reporting with AI chat – generate lists and reports by simply asking questions
Benchmarking and performance tracking – compare results across teams and similar organizations

Grow with Confidence

Raiser’s Edge NXT gives you a purpose-built platform, flexible integrations, and responsive experts, training, and community behind you—support you simply don’t get from Virtuous.

Scale your fundraising operations – build on a platform purpose-built for social impact organizations
Stay future ready – evolve with technology advancing as fast as AI and the sector
Extend your tech stack easily – integrate partner apps, open APIs, and low-code/pro-code tools
Strengthen your team’s capacity – access trusted training, services, and ongoing support
Learn and connect with a global community – engage with other fundraising professionals using Raiser’s Edge NXT

Key Differentiators	Raiser’s Edge NXT	Virtuous
Fundraising Intelligence and AI	Industry-leading fundraising AI with in-product intelligent assistance to accelerate workflows	Early-stage AI with limited in-product intelligence
Reporting and Analytics	Robust fundraising analytics, from performance benchmarking to dashboards to flexible reporting driven by a powerful structured data model	Prebuilt dashboards focused on engagement and campaign performance
Payments and Donation Optimization	Native payments and optimized forms designed to increase revenue	Online giving supported through integrations and connected tools
Major and Planned Giving	Advanced major and planned giving with auto-created prospect-driven plans so fundraisers spend time with donors, not tools	Major giving tools with minimal planned giving functionality
Scale, Security, and Ecosystem	Built to scale globally with partner apps, open APIs, low-code/pro-code tools, and enterprise security	Designed for growing teams with a smaller partner ecosystem

What Should Nonprofits Look for in a Fundraising CRM?

When evaluating a fundraising CRM, nonprofits should prioritize fundraising‑built tools, embedded AI, enterprise reporting, secure and scalable architecture, and seamless integration with finance and payments.

Download the Free Guide