Trends Shaping Alumni Giving in Higher Education: Key Insights from donorCentrics®

How is alumni giving performing across higher education – and what does the data suggest for the year ahead?

Each year, donorCentrics® analyzes fundraising results from a broad cross-section of universities to uncover the trends shaping alumni giving across higher education. Join donorCentrics® for data-driven insights based on more than 1 million donors and $1.2 billion in giving from public and private institutions across North America.

Understanding how your fundraising compares to peers can reveal powerful opportunities – whether that means scaling what’s working or improving areas that are underperforming. In this session, we’ll break down the key alumni giving benchmarks that matter most and highlight opportunities to drive donor growth.

Key takeaways will include:

• Retention differences for new vs. loyal donors – and why it maters

• How donor value varies by generation

• Emerging fundraising trends as institutional priorities shift from alumni participation to pipeline health

• Benchmarks that put your fundraising results in context