At the OSU Foundation, Ms. LaRue turned to donorCentrics Performance Benchmarking Services from Target Analytics to help her get up to speed quickly. “We had several years of historical data, which was very important in understanding our donors and to get leadership on board with the direction I wanted to take the program.”
Ms. LaRue used donorCentrics for benchmarking results against peer institutions. “Everyone wants to know how we measure up compared to other schools. With Target Analytics, I can give them measureable data.”
To Ms. LaRue, one of the key benefits of using Target Analytics is the annual benchmarking group meeting, which is an intensive workshop held for each peer group. The annual Collaborative Benchmarking Meeting is designed to allow representatives from peer schools to get together, review reports, share best practices, and discuss ideas.
Ms. LaRue was also interested in online fundraising and found a lot of interest within the group and connected with several people who are doing cutting-edge work. “I came back with a lot of ideas and names of people I can call…ideas that have had a measurable impact on our programs.”