Get best practices for building long-term giving programs to strengthen your fundraising!

Free web seminar series: Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid

This free, five-part web seminar series will help nonprofits build long-term giving programs that span the entire supporter lifecycle, from engagement through the end of life. The presenters will explain key methods for building a successful fundraising pyramid and how to steward and engage donors at each giving level. You’ll learn tactics for encouraging supporters to transition through the fundraising pyramid to reach their ultimate giving level.

Blackbaud experts developed these seminars to cover a broad range of topics based on their vast experience in fundraising strategies for nonprofit organizations. Each session will build on the content from the previous session, so you get a full overview of how to build strategies and action plans to maximize fundraising results.

You can register for the entire series, or you can register for just a few. After each seminar is over, we’ll post recordings here so you can come back to see what you missed or get a refresher.

Cultivating Lifelong Donors, Part 1: Get Engaged — Donor Engagement through Social Media

Having a social media strategy is not its own objective. Rather, social media strategies can support your existing overall fundraising goals. Does your organization’s current fundraising plan include cultivating supporter relationships, building cause awareness, boosting online fundraising, or connecting with new supporters? Social media can help support all of those objectives, and this session will examine a multitude of ways to get started and how your organization can benefit.
Download seminar recording.

Cultivating Lifelong Donors, Part 2: Keeping Them — Stewarding "One-Time" Donors for Lasting Support

In the wake of a disaster or other monumental events, many people who do not regularly donate to nonprofits are moved to assist with one-time gifts. New donors flood into nonprofit databases. What can be done to kindle that spark of compassion into a flame of philanthropy? In a word: stewardship. Join us to explore why retaining new donors is no trivial challenge. Download seminar recording.

Cultivating Lifelong Donors, Part 3: Pyramid Power — Transitional Giving for Building Strong Fundraising Pyramids

Data analysis suggests that many organizations have difficulty identifying transitional giving prospects: individuals emerging from the annual fund process who demonstrate potential to become mid- to high-level prospects in the years to come. History further suggests that we are often content to allow these prospects to self-identify through their first transitional gift rather than using research to seek emerging prospects and implementing targeted development strategies to encourage more prospects to move up the giving pyramid. Join us to discuss the concept of transitional giving and its critical contribution to fundraising and campaign success. Download seminar recording.

Cultivating Lifelong Donors, Part 4: Peak Performance — Strategic Stewardship for Planned Giving Programs

True donor stewardship begins before you know that a gift has been made and continues even after the donor has passed away. A simple, yet strategic stewardship program welcomes your legacy givers into the organization’s highest ranks and provides them with a two-way relationship throughout their lives. This session will explore how building an intentional bond with these donors improves your chances of receiving increased gifts from them now, as well as increased or additional legacy gifts in the future. Download seminar recording.

Cultivating Lifelong Donors, Part 5: Discover More — Prospect Research for the Non-Researcher

Good prospect research can make the difference between getting a large gift and a major gift.  By improving your understanding of the prospect’s wealth, interests, and place in the community, you can craft your ask more effectively to help the donor make the largest gift possible.  But if your organization doesn’t employ a prospect researcher, you may feel that your ask will have to be a shot in the dark.  Not necessarily!  This session will introduce you to some free or low cost tools that any major gift officer should be able to use to do his or her own prospect research. Download seminar recording.

The content for this web seminar series was developed from the latest book from Blackbaud’s Desktop Reference Series. Download your free copy of Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid on the Desktop Reference Series web page to enhance the content covered in these seminars!

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Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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