Get best practices for building long-term giving programs to strengthen your fundraising!
Cultivating Lifelong Donors, Part 1: Get Engaged — Donor Engagement through Social Media
Cultivating Lifelong Donors, Part 2: Keeping Them — Stewarding "One-Time" Donors for Lasting Support
In the wake of a disaster or other monumental events, many people who do not regularly donate to nonprofits are moved to assist with one-time gifts. New donors flood into nonprofit databases. What can be done to kindle that spark of compassion into a flame of philanthropy? In a word: stewardship. Join us to explore why retaining new donors is no trivial challenge. Download seminar recording.
Cultivating Lifelong Donors, Part 3: Pyramid Power — Transitional Giving for Building Strong Fundraising Pyramids
Data analysis suggests that many organizations have difficulty identifying transitional giving prospects: individuals emerging from the annual fund process who demonstrate potential to become mid- to high-level prospects in the years to come. History further suggests that we are often content to allow these prospects to self-identify through their first transitional gift rather than using research to seek emerging prospects and implementing targeted development strategies to encourage more prospects to move up the giving pyramid. Join us to discuss the concept of transitional giving and its critical contribution to fundraising and campaign success. Download seminar recording.
Cultivating Lifelong Donors, Part 4: Peak Performance — Strategic Stewardship for Planned Giving Programs
True donor stewardship begins before you know that a gift has been made and continues even after the donor has passed away. A simple, yet strategic stewardship program welcomes your legacy givers into the organization’s highest ranks and provides them with a two-way relationship throughout their lives. This session will explore how building an intentional bond with these donors improves your chances of receiving increased gifts from them now, as well as increased or additional legacy gifts in the future. Download seminar recording.
Cultivating Lifelong Donors, Part 5: Discover More — Prospect Research for the Non-Researcher
Good prospect research can make the difference between getting a large gift and a major gift. By improving your understanding of the prospect’s wealth, interests, and place in the community, you can craft your ask more effectively to help the donor make the largest gift possible. But if your organization doesn’t employ a prospect researcher, you may feel that your ask will have to be a shot in the dark. Not necessarily! This session will introduce you to some free or low cost tools that any major gift officer should be able to use to do his or her own prospect research. Download seminar recording.
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