Online Giving Spikes with Raiser’s Edge NXT and Blackbaud Online Express
The Pennsylvania SPCA (PSPCA) is the state’s oldest, largest, and most comprehensive animal welfare program. They have been the leading advocate for animals since 1867. The PSPCA rescues animals from cruelty and neglect, providing medical rehabilitation until they are healthy enough to be placed with loving families. The PSPCA brings its mission to life through the lifesaving efforts of their humane law enforcement (HLE) and litigation division, in-house shelter hospital, low-cost veterinary services, behavior and enrichment program, humane education, and placement of abandoned animals in loving forever homes.
The PSPCA determined that it needed a platform that could provide a mobile friendly donation page. With the knowledge that people prefer to donate online and through their mobile devices, Katie Fritz, manager of development operations, spoke to a representative at Blackbaud about the online donation options available to the organization, and it was determined that Online Express best fit the needs of PSPCA. Staff members were using Blackbaud’s Raiser’s Edge™ 7 for their CRM, Blackbaud’s Sphere™ for their online giving platform, and Constant Contact® for their email marketing. When Katie learned that they could upgrade to Raiser’s Edge NXT, Blackbaud’s cloud-based solution built exclusively for nonprofits, and bundle in Online Express, it was an easy sell. This allowed the organization to have one set of solutions that integrated flawlessly, which reduced manual data entry by the staff. Now, Blackbaud provides all the solutions that PSPCA need to keep the organization running efficiently.