Speed Art

Speed Art Museum partners with Blackbaud to deliver exceptional experience for visitors and employees.


Speed Art Museum wanted to deliver on visitors’ interests and needs. The Louisville institution partnered with Blackbaud to mine data, refine programming, and ensure an exceptional experience.

Speed Art Museum (known as “the Speed” to locals) took a bold step when it closed its doors for a three-year, $60 million expansion. The museum in Louisville, Kentucky, sought not only to refurbish its physical space but to reimagine its mission.

When the Speed reopened, its leadership wanted technology to provide visitors with an experience that matched the thoughtful vision behind the physical improvements, explained Database Manager Taylor Marvel Nord. “It’s a place for families, a place for inclusive programming, and a place for people to feel safe, to have conversations about really difficult things that we’re facing in society now,” Nord said. “Blackbaud has been incredibly vital to that change and to opening our doors in a whole new way.”

The Speed partners with Blackbaud for everything from admissions and membership to fundraising, accounting, and marketing. “We are able to not only report visitor data easily, which is a feat within itself, but we are also able to use that information to find out what our constituents need and what they want,” Nord said. “There’s nothing better than having something given to you in a beautifully wrapped package.”

Creating an Exceptional Visitor Experience

The Speed’s grand reopening put its visitors first, listening to what mattered to them and delivering a seamless experience. With Blackbaud’s cultural management solution, the Speed could turn guests into members or donors and renew those commitments automatically.



Find more stories like this:

Organization Type: