Born in 1495, Scotland’s third oldest university continues to offer a vibrant experience, with philanthropy supporting excellence across the institution. While setting the stage for a new comprehensive campaign, key members of the University of Aberdeen’s fundraising team created a data infrastructure that brings people, processes, and technology together. In collaboration with their Blackbaud Customer Success manager, they made ambitious changes, engineering a smart, sustainable, and scalable system for fundraising and alumni engagement efforts.
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