Improve Stewardship and Take Control of Master Data with Identity Thread

Constituent data is multiplying as fundraising organizations employ more tools and engage with supporters across a growing number of channels.

Many organizations find their databases bloated with duplicate profiles, partial records, and fuzzy household links which creates fragmented, inconsistent records—especially via third party integrations. The cost of bad data is more than just a nuisance—it’s a drain on your resources:

A 5% duplicate rate in a database of 250,000 constituents can result in over $9,000 in wasted postage and $1,000 in unnecessary email costs annually!

Join the Blackbaud team as we share how Identity Thread can enable organizations to resolve identities with 43% accuracy at the individual level and 91% at the household level by:

• Unifying duplicate and partial donor records

• Building complete, actionable supporter profiles

• Improving targeting, personalization, and ROI in direct marketing