Transform Operations with Blackbaud Altru®

Heritage Museums & Gardens spans 100 acres of stunning grounds, folk art, classic automobiles, and educational experiences—but behind the scenes, the organization faced familiar challenges: fragmented systems, inefficient processes, and limited visibility across visitor engagement and fundraising.

In this exclusive interview, Director of Development Greg Wobst shares how Heritage unified ticketing, membership, fundraising, and visitor experience using Blackbaud Altru and XTruLink, resulting in breakthrough improvements across operations and revenue streams.

What You’ll Learn:

• How Heritage built a unified, scalable operational ecosystem

• How integrating ticketing, membership, event management, and fundraising into one platform “brought everything under one roof” and improved team efficiency and collaboration

• Data-driven strategies that accelerated membership growth

• Discover how Heritage surpassed 7,000 member households and sustained a 78% renewal rate, powered by smarter reporting, online ticket data capture, auto‑renewal optimization, and personalized follow‑up

• How digital transformation improved visitor experience

• From QR‑code entry to self‑service kiosks to real‑time event updates, Greg details how XTruLink enhanced the guest journey—critical for high‑demand events like “Gardens Aglow,” drawing 45,000+ attendees annually

• Operational wins that drove measurable ROI

• How switching to digital membership cards cut annual costs by more than 75% (from $6,500 to $1,500) while dramatically improving delivery speed and sustainability

• How Heritage uses insights to fuel donor engagement

• See how analyzing visitor interests helped identify and cultivate major donors—some of whom began simply as repeat guests

Why Attend?

• Whether you’re a museum, garden, zoo, historic site, or cultural organization, this conversation offers actionable insights into:

• Strengthening membership pipelines

• Improving throughput and visitor satisfaction

• Using integrated data to drive strategy

• Increasing revenue across admissions, events, and fundraising

• Innovating sustainably and cost‑effectively

Greg also shares lessons learned, pitfalls to avoid, and the strategic decisions that helped the organization thrive—even through periods of uncertainty.