Using ResearchPoint to Build Stronger Prospect Pipelines and Prioritize Major Gift Opportunities

Ready to Build a Stronger Major Gift Pipeline?

Learn how a more proactive and structured approach to prospect research can help your organization identify high-potential donors, prioritize the right opportunities, and use fundraising resources more effectively. Join us to see how Blackbaud ResearchPoint™ helps fundraising teams turn prospect data into focused, actionable major gift strategies.

IN JUST 60 MINUTES, YOU’LL LEARN HOW TO:

• Recognize High-Potential Prospects

  Understand the hard assets, philanthropic history, wealth indicators, and giving capacity signals that may point to major gift potential.

• Avoid Common Prospect Research Mistakes

  Learn why reactive research, intuition-based decisions, and researching every prospect equally can limit fundraising effectiveness.

• Move Beyond a Wealth-Only Approach

  Explore how multiple data points can help provide a more complete picture of a prospect’s potential and philanthropic interests.

• Build a Repeatable Prospect Research Framework

  Learn a practical process for screening, qualifying, prioritizing, and planning outreach to major gift prospects.

• Prioritize the Right Opportunities

  Discover how to focus fundraiser time and resources on the prospects with the strongest potential for meaningful engagement.

• See ResearchPoint in Action

  Watch how ResearchPoint can support screening, wealth indicator review, prospect profile development, and outreach prioritization.