ROI At-a-Glance with The Houston Zoo

The Houston Zoo receives over 2.5 million visitors a year. It has 2,000 annual donors and employs 10 gift officers and 4 executive gift officers. The Zoo's fundraising team implemented Blackbaud Target Analytics with the goals of increasing annual fundraising revenue, reaching major gift campaign goals for zoo renovations, and improving gift officer productivity. Check out this infographic to see how the Zoo saw a 373% increase in ROI:

  • Increased operations funds by more than $450,000
  • Increased number of donors and average gift size
  • Increased major gift campaign revenue by $2 million through more targeted outreach
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