Arise, Captain Tom: Lessons from a World Record Peer-to-Peer Fundraiser
Join the JustGiving® team as they (like Captain Tom did) walk you through an amazing fundraising journey. When a 99-year-old war veteran becomes a Knight of the Realm for his fundraising efforts, you know you’re on to something special. Take the opportunity to learn how JustGiving supported this one-off donation machine. Raising over £30M takes a truly herculean effort on the part of the individual and the platform. You’ll walk away with the answers to these questions:
- How do you ensure that your infrastructure can scale with global demand you’ve never seen?
- What advice do you give to the family of the fundraiser as the spotlight shines on them?
- How do you navigate the PR minefield that quickly gathers momentum?
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