Blackbaud Identity Thread Datasheet

Blackbaud Identity Thread is an identity resolution service that helps organizations unify and maintain accurate constituent data across systems. By matching records to a master reference database, it creates a single, trusted view of each supporter, improving engagement and decision-making.

Key benefits:

• Unify data: Connect records across multiple systems with persistent individual and household identifiers
• Improve accuracy: Reduce duplicates and keep constituent data current with ongoing matching
• Enhance insights: Gain a clearer understanding of your audience for segmentation and strategy
• Drive impact: Enable more personalized, effective fundraising and marketing across channels