Crafting Copy That Works – How to Create a Cohesive EOY Fundraising Campaign

UNCF’s omnichannel fundraising program weaves in consistent threads—the need for college scholarships, the potential and talent of HBCU students, the support of UNCF’s member HBCUs, and donors’ investment in their communities—to build a comprehensive push for year-end and beyond. With Denise Scott, vice president of direct response programs, we’ll explore tactics for developing content that amplifies your mission—through campaign themes, imagery, experimentation, and more.