Empowering Your Outcomes Through Identity Resolution

The rapid evolution of AI capabilities is unlocking new ways of working; a deep understanding of the individuals who engage with your organization is more critical than ever. Identity resolution is the key to unlocking this knowledge, allowing you to connect data to individuals across the enterprise. Blackbaud’s Persistent Key offers a scalable, ongoing service for resolving identities across multiple sources.

In late 2024, Blackbaud partnered with LiveRamp to enhance our identity resolution capabilities. This transition brings several benefits, including the ability to match records based on phone numbers and email addresses—a feature we currently lack. This will be crucial as we integrate with digital fundraising and marketing platforms in the future.

Join us for this session where we’ll explore how three converging events—the Great Wealth Transfer, the explosion of data leading to shifts in scaled data management, and advances in LLMs—provide immense opportunities that can be unlocked by Blackbaud’s Persistent Key.

Key Takeaways:

  • Leading Partner: Our collaboration with LiveRamp to enhance identity resolution.

  • New Matching Criteria: How Persistent Key generates unique individual and household IDs that can be tracked across multiple databases used by related organizations.

  • Improved Consolidation: Ensuring that household and individual records are accurately

Webinar