Digital Academy Part 2: Understanding Your Supporters

Capture and Use Data to Break Through the Noise.

Crisis donors have much different motivations than your traditional supporters and are often new to your organization. When you are building these relationships online, data is key so you can effectively segment your audience and deliver messages that resonate.

In this short video, Blackbaud fundraising expert Bo Crader explains:

  • How to gain insight from the three most common data sources (your CRM, online interactions, and analytics and modeling)
  • The top practices of leading marketers
  • Strategies for reaching the inbox (nonprofit messages are marked as spam more often than other industries)