Five Best Optimizations for Online Donation Pages

Make the Most of Your Online Donation Pages

Recent benchmark studies show that the average main donation form conversion rate is 17%. That means that more than four in every five donation form visitors leave without completing their donation. Digital adoption and transformation have changed users’ perceptions of the eCommerce experience—and it’s time for online donation pages to catch up. This tip sheet highlights the five major optimization trends that healthcare organizations are using to boost conversion:

  • Donor-covered fee
  • Modern payment solutions
  • Accessibility and performance
  • Personalization
  • Data-collection
tip sheet thumbnail image