Many healthcare organizations engage grateful patients, often through direct mail or with a few digital touches—but then stop. This session, hosted by Paul St. Onge from Doing Good Digital, explores how sustained digital engagement can turn patient gratitude into long-term support.

See real-world examples and learn innovative content strategies to help you:

• Understand the impact of extended digital engagement on patient conversion

• Develop content that resonates with patients over time

• Implement strategies that lead to increased donor acquisition