Five Email Marketing Best Practices that Take Your Organization to the Top of the Inbox

Make Your Message Heard

With the decline of in-person events and meetings, digital communication is more important than ever. As you strategize how to steward donors digitally, you have to consider everything from delivery (1 in 5 nonprofit email messages are never received because they are sent to the recipient’s spam folder) to your timing (attention is strongest within 72 hours of the first interaction).

We recommend you adopt these five best practices:

• Manage your list
• Know your audience
• Personalize your communications
• Automate
• Measure and Adjust