How to Save Lapsed Donors

The average donor retention rate is approximately 45% and nonprofits may be seeing a slight rise in revenue from donations, the number of individuals donating is decreasing. Don’t miss this Fundraising How To session to join Blackbaud University’s Lead Instructor for Fundraising Best Practices, Matt Connell, and learn how to build a donor retention strategy that addresses the most common reasons donors lapse and stop supporting organizations.