Leveraging Social Media for Recruiting and Retention in K-12 Schools

Nearly 60% of the world's population uses social media every day but knowing how to best connect with your unique target audience can be a challenge. Stacy Jagodowski and Molly Rodenbush of Tabor Academy share tips and tricks for creating successful social media campaigns, strategies for increasing followers and engagement, and examples of how Tabor Academy has used and advanced its social media to support admissions goals, including a fully enrolled school before summer. Plus, get a peek at new initiatives they have in place to keep channels active year-round, even in the summer.

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