Moments That Matter:
Create a Connected Constituent Experience with Journey Mapping
Nonprofits have never faced more challenges than now with the quickening pace of generational, competitive, channel, and technological change. Nonprofits can only meet these challenges by:
- creating greater cooperation between internal teams
- improved coordination of different communication channels and different levels of giving
- having a deeper, more donor-centric view of their supporters
One of the best tools to help reveal these hidden pitfalls is constituent experience (CX) journey mapping. Over seven years ago, hjc brought the Stanford Design School-inspired approach to customer experience (CX) journey mapping to the charitable sector. However, we like to call it “constituent experience” journey mapping in the charitable sector.
In this guide, you’ll get a snapshot of how CX journey mapping can improve cross-functional communication between departments, increase revenue, and have a positive impact on fundraising initiatives.